Beskrivelse
Life’s a Pitch is the ultimate how-to book–a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book is a preparation for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamorous meeting, it’s a drama. It is business, but it’s also theatre. It’s not about transferring information; it’s about transferring power. And the results of a successful pitch are — quite simply — money and power.
